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The first iPhone built for Apple Intelligence. Personal, private, powerful.2
So fast. So fluid. Get a feel for the all-new Camera Control.
Our thinnest borders yet — for even larger displays. Brilliant.
Take a closer look.


Strength. Beauty.
Titanium.


iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted finish. Titanium has one of the highest strength-to-weight ratios of any metal, making these models incredibly strong and impressively light. iPhone 16 Pro comes in four stunning colors — including new Desert Titanium.
Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent better sustained performance than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.


iPhone 16 Pro Max has our largest iPhone display ever


The thinnest borders on any Apple product


Premium Grade 5 titanium is exceptionally durable


Four striking colors, from Black Titanium to new Desert Titanium




iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.




Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.
Later this year, Camera Control will introduce a two-stage shutter that lets you automatically lock focus and exposure with a light press — so you can reframe your shot without losing focus on your subject.


Click to launch the Camera app. Click again to instantly take a photo.


In video mode, click to start recording.


A light press opens controls like zoom.


With a double light press, you can select another camera setting. Then slide to adjust that setting.


Cutting-edge control.
Camera Control is a picture of innovation. On the surface, a sapphire crystal with a smooth texture is surrounded by a color-matched fine stainless steel trim. Inside, a high-precision force sensor with haptic feedback emulates the feel of a DSLR camera shutter. While a new touch sensor — the first of its kind for Apple — recognizes precise interactions like clicks and slides.
Audio Mix.
Make your voice heard.
Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.


In-frame
Only captures the voices of the people on camera, even if people off-camera are talking during the recording.
Studio
Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.
Cinematic
Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.
More zoom? Boom. Now you can shoot in 120 mm with the 5x Telephoto camera on both Pro models and get sharper close-ups from farther away. With multiple framing options, it’s like having seven pro lenses in your pocket, everywhere you go.














Personalize your Home Screen. Tint your icons with any color. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it’s your call.
Choose your controls. Swap out your Lock Screen controls for ones you love to use more often. Or you can assign a control to the Action button.
Find your favorite shots faster. In the redesigned Photos app, your Collections are automatically organized by topic, like People & Pets.
Get expressive with text. Add playful, animated effects to any word, phrase, or emoji in iMessage — many of which are automatically suggested as you type.